The brands that back us.

Mel has used Maurten from the moment she could. The simplicity of the product makes it easy to use and repeatable across long training days and racing. Knowing exactly how much is needed, combined with the consistently high quality, has been a big part of the appeal. That simplicity helps avoid both palate fatigue and gut issues—which are often the real limiters. It was a great day when Maurten finally arrived in the UAE and we didn't need to stockpile on overseas trips anymore.

Our coaching approach is built on foundational and fundamental principles - there are no shortcuts when it comes to long-term health and performance. But once you've got those foundational boxes ticked and you want more, you supplement. And Pillar takes the guesswork out of that entirely: clinically backed, athlete-tested, and genuinely effective. They make it easy to do the right thing, which is exactly the kind of support our athletes need.

Nothing says style or quality like a pair of Oakleys - and that's not something we say lightly. Rory saved his pocket money for his first pair of Gascan Oakleys at 15 years old. Every pair of prescription glasses he's owned since has carried the Oakley tag. Having the opportunity to wear the Oakley brand while we ride and run is a pleasure we will never take for granted. Beyond the personal history, the performance speaks for itself - we've yet to find eyewear that holds up better on a long ride or an open water swim. What we respect most is the same thing we try to bring to coaching: an obsessive commitment to doing things properly, without compromise.

The moment we tried on SOC kit, we knew immediately that we needed to have them on board. Everybody knows that the key to a great long ride is a comfortable chamois - and that style will carry you forward when your legs are dead. SOC will not let you down in either area. But what we appreciate most is that we share the same ethos. We take sport seriously, we're building something genuine, and we do it for people who care. This is really good kit made by good people, with a real commitment to growing community.

Performance isn't just about training—it's also about the environment around it. Having a space to reset, catch up, and connect makes consistency easier and more enjoyable. From day one in Dubai, Friday mornings at the beach have been part of our routine. Community and training in one, with a bit of a nod to the Durban promenade—coffee by the water is hard to beat. BookHero has naturally become part of that. It's somewhere our athletes want to be, which makes it more than just a coffee stop—it's part of the routine.